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The web site coinshopniles.com has the following on the web site, "Our coin shop has the best selection of rare coins." I noticed that the website also said " We are passionate about collecting and growing our community." They also said " And we own the largest bid board auction in the state. A Dynamic, Ever-Changing Coin Shop in Niles, Illinois. Provides you with the knowledge and expertise you expect from the number one coin shop in Niles, IL. For 29 years, Niles Coin Shop. Not only do we buy and sell coins, but were also in the market for buying and selling vintage jewelry! We have a wide array of bul." The meta header had Coin Shop Niles as the first optimized keyword. This keyword is followed by coin shop, rare coins, and gold bullion which isn't as important as Coin Shop Niles. The other words coinshopniles.com used was gold coins. silver coins is included but might not be viewed by search crawlers.